Efficient supply chain of fresh products is no longer a challenge!
Distribution centres of discount chains and supermarket chains have to cope with problems resulting from diversity of goods, shapes and sizes of packaging, and seasonal nature of their activities The only constants here are volatility and growing competition. To face it, the chains have to carry out integrated marketing and sales activities and continuously win clients with attractive prices and high quality of products, including fresh and frozen ones. The supply chain plays an important role in the implementation of the strategy and has to comply with the basis parameters, just-in-time, a 100% reliable product in the right place, as well as proper quality of the product delivered to the shelf – especially when it is a fresh or frozen product.
This page uses cookie files to provide its services in accordance to Cookies Usage Policy. You can determine conditions of storing or access to cookie files in your web browser.